Featured Projects

Simplified a confusing vehicle setup process by redesigning the onboarding flow and validating it through UX research and real-world simulations.

Modernized the company’s website by restructuring the content and visual language, making it easier to use while staying true to the brand.

Used her insights to reduce booking friction for the fictional company by simplifying the multi-step flow into a smooth, mobile-first experience with reduced friction and clearer interactions.