Simplified a confusing vehicle setup process by redesigning the onboarding flow and validating it through UX research and real-world simulations.
12 Brands
1m+ Users
-40% error rate
Modernized the company’s website by restructuring the content and visual language, making it easier to use while staying true to the brand.
60%+ engagement rate
Consistent multi-page traction
2min+ session duration on long-form content
Used insights to reduce booking friction for the fictional company by simplifying the multi-step flow into a smooth, mobile-first experience with reduced friction and clearer interactions.
Deep dive into my design process without any NDA or confidentiality restraints.
Adaptability & curiosity
I’m a quick learner who prospers with variety and challenges. I’m happy to step outside my comfort zone, contribute beyond my core role, and stay flexible when priorities shift.
Clear communication
I believe empathy and simplicity are key in collaborative settings. Whether I’m facilitating workshops or aligning within interdisciplinary teams and stakeholders, my communication skills often receive praise from my colleagues.
Breaking down complexity
I love tackling complex problems and turning them into satisfying, intuitive, and user-centered solutions.
Ms Alabi possesses excellent in-depth specialist knowledge even in peripheral fields. She works calmly, thoughtfully, in a target-oriented manner and extremely precisely at all times. She continuously impressed us particularly in terms of quality and quantity and was always extremely reliable.
She has proven herself through excellent moderation skills, a very good grasp of the situation in various projects and pitches and enormous flexibility in everything she did. Due to her very good perception, she was always able to understand complex situations immediately and to find very good solutions straight away.
- CX Design Director @diconiumI had the pleasure of working with Aixa, an outstanding UX professional, as we dove into new storytelling approaches together. She amazed me with her quick thinking, boldness in tackling new topics, and her dedication to keeping communication smooth and clear with both colleagues and clients. Aixa combines solid skills with a warm, confident attitude and is also a great moderator who brings energy and focus to every discussion. I truly enjoyed working with her and can highly recommend her to any team looking for someone curious, committed, and inspiring.
- Expert CX Strategist @diconium