Embedded Files
and I create intuitive and impactful
experiences for users
Featured Projects
From Complexity to Clarity: Video Publishing Platform
Iterated on a complex platform by restructuring workflows, reducing clutter, and creating a more intuitive experience for both enterprise clients and new creators.
B2B enterprise-focused
High-volume content operations
Scalable design system
From Confusion to Completion: Vehicle Profile Uploads
Simplified a confusing vehicle setup process by redesigning the onboarding flow and validating it through UX research and real-world simulations.
Over 1m users across 12 brands
40% drop in error rate
Very high perceived usability rating
From Outdated to Intuitive: Website Redesign
Modernized AccessHolding’s text-heavy website by restructuring the content and visual language, making it easier to use while staying true to the brand.
Over 60% engagement rate
Consistent multi-page traction
Over 2min session duration on long-form content
From Friction to Flow: Airline Booking Experience
Used insights to reduce booking friction for the fictional company Hummingbird Airlines by simplifying the multi-step flow into a smooth, mobile-first experience with reduced friction and clearer interactions.
Case study
Deep dive into my design process without any NDA or confidentiality restraints.
What I bring to the table
Adaptability & curiosity
I’m a quick learner who prospers with variety and challenges. I’m happy to step outside my comfort zone, contribute beyond my core role, and stay flexible when priorities shift.
Clear communication
I believe empathy and simplicity are key in collaborative settings. Whether I’m facilitating workshops or aligning within interdisciplinary teams and stakeholders, my communication skills often receive praise from my colleagues.
Breaking down complexity
I love tackling complex problems and turning them into satisfying, intuitive, and user-centered solutions.
But don’t just take my word for it…
Here’s what others have to say about me:
Ms Alabi possesses excellent in-depth specialist knowledge even in peripheral fields. She works calmly, thoughtfully, in a target-oriented manner and extremely precisely at all times. She continuously impressed us particularly in terms of quality and quantity and was always extremely reliable.
She has proven herself through excellent moderation skills, a very good grasp of the situation in various projects and pitches and enormous flexibility in everything she did. Due to her very good perception, she was always able to understand complex situations immediately and to find very good solutions straight away.
- CX Design Director @diconiumI had the pleasure of working with Aixa, an outstanding UX professional, as we dove into new storytelling approaches together. She amazed me with her quick thinking, boldness in tackling new topics, and her dedication to keeping communication smooth and clear with both colleagues and clients. Aixa combines solid skills with a warm, confident attitude and is also a great moderator who brings energy and focus to every discussion. I truly enjoyed working with her and can highly recommend her to any team looking for someone curious, committed, and inspiring.
- Expert CX Strategist @diconiumGoogle Sites
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